Formulate a business problem
Describe what should change after the launch: a new channel of requests will appear, the presentation of services will be simplified, advertising will be launched, or the catalog will be structured. The formulation “we need a modern website” is insufficient because it does not set a result criterion.
Record the main action of the visitor: write to WhatsApp, send a request, request a calculation, select a product or sign up. Secondary actions are also important, but should not conflict with the main scenario.
Collect facts, not advertising cliches
Prepare a list of services, geography of work, interaction procedures, restrictions, guarantees, documents, typical questions and real advantages. Facts allow you to write meaningful text without making promises that cannot be confirmed.
Save old presentations, commercial proposals, photographs, instructions and managers' responses. We will conduct an audit and transform disparate materials into a single structure.
Determine who is responsible
Appoint one person who collects feedback within the company and makes consensus decisions. This reduces contradictions and speeds up work.
Determine in advance who will provide the domain, hosting, access to analytics, and legal language. Only transfer access in a secure manner.
Do not fix technology before analysis
WordPress, static HTML, framework or backend system are tools. The architecture must match the frequency of updates, integrations, security requirements and team competencies.
If content changes infrequently, a static site is often faster, safer, and easier to maintain. If you need a complex personal account, you will need a server part and a separate data model.